Giving Path Network a website that matches the seriousness of their infrastructure
client
Path Network
Industry
Cybersecurity / Network Infrastructure
Project scope
UX Strategy · Web Design · Framer Development
Year
2025
Website
Visit live site
ABOUT THE PROJECT
Seven years of engineering, none of it on the website
Path Network spent seven years building one of the most technically serious DDoS protection platforms in the industry, with 12 Tbps of network capacity, proprietary XDP-based mitigation and clients like U-Haul and Iridium. Their website told none of that story. The design hadn’t kept up, the product list was out of date, and a decision-maker landing on the homepage had no clear way to understand what Path does or get in touch.
I rebuilt all six core pages from the ground up for the network operators and hosting providers who actually buy it. The site now leads with outcomes instead of jargon, shows the technical depth without losing non-technical buyers, and gives the sales team proper lead capture for the first time.
Understanding what wasn't working
Challenges we had to overcome
Product Clarity
Product Messaging
Lead Capture
OUTDATED EXPERIENCE
Product Clarity
Path Network's services had evolved significantly over seven years but the website hadn't kept up. New products like their WAF and protected DNS weren't on the site at all, while outdated offerings still were. A prospect landing on the homepage had no clear picture of what they were actually buying.
Product Messaging
The technology behind Path Network is genuinely sophisticated: XDP-based filtering, stateful mitigation, 12 Tbps of network capacity. None of that came through. The site buried the substance in vague language that neither technical buyers nor business decision-makers could act on.
Lead Capture
There was no reliable way for prospects to get in touch or for the sales team to collect leads. For a company competing against Cloudflare and Akamai, that's a direct revenue problem, not a design problem.
Outdated Experience
The overall site felt generic and dated, which directly undermined trust with the enterprise clients and hosting providers Path Network was targeting. In a category where credibility is everything, the site was working against them.
Our solutions
Rebuilding the structure to match the product
Information Architecture
Scalable Design
Path.net had six pages of outdated structure, missing services, and unclear messaging. Before touching any visuals, we rebuilt the entire structure to reflect what the product actually is today. Every page was mapped to a specific audience: network operators who need the technical depth, business decision-makers who need the value quickly, and prospects ready to get in touch. That foundation is what everything else was built on.
Our solutions
Bringing the actual product onto the website
Service Architecture
Clear Navigation
Updated Offerings
Path's product had grown significantly but the site hadn't kept pace. Services like the WAF, Protected DNS, and Layer 7 filtering weren't on the site at all, while outdated offerings were still front and centre. We restructured the entire service section so every product has its own page, its own clear purpose, and a clear path from awareness to consultation.
Our solutions
Messaging that speaks to engineers and decision-makers at the same time
Technical Storytelling
Audience Clarity
Homepage Narrative
The technology behind Path.net is genuinely advanced: XDP-based filtering, stateful mitigation, kernel-level threat detection. The old site buried all of it in vague language that neither technical buyers nor business decision-makers could act on. We rewrote the messaging from the ground up to be technical enough to earn credibility with network engineers and clear enough for a CTO to understand the value in the first ten seconds.
Our solutions
A site that demonstrates who already trusts Path
Defence Credentials
Client Trust
Social Proof
Path's track record speaks for itself: trusted by the US Army and Pentagon, protecting critical infrastructure for enterprise clients across multiple sectors. None of that was visible on the old site, and a prospect had no way to gauge the weight of who was already relying on them. We built dedicated sections to demonstrate what Path had earned: government credentials, industry recognition, and a client roster that signals trust before a single conversation happens.
Our solutions
Giving the sales team a way to capture inbound interest
Contact Strategy
Newsletter Signup
Sales Enablement
Path's track record speaks for itself: trusted by the US Army and Pentagon, protecting critical infrastructure for enterprise clients across multiple sectors. None of that was visible on the old site, and a prospect had no way to gauge the weight of who was already relying on them. We built dedicated sections to demonstrate what Path had earned: government credentials, industry recognition, and a client roster that signals trust before a single conversation happens.
